VIDA

Pura Vida Bracelets (which means pure life in spanish) are all the new rage in bracelet fashion. These bracelets are handmade in Costa Rica and are starting to pile up the wrist of all of the girls that work in our stores! They come in every color from bright neon to earth tones . The creators of these bracelets are inspired to help clean up the beaches around the world, so they decided to donate a percentage of their profits to the Surfider Foundation. The Surfrider Foundation is a grass roots organization dedicated to preserving and protecting the oceans and beaches worldwide. This new fashion trend goes above and beyond to truly give back to an important cause. At PB we always want to look fashionable while helping a cause, so dig in to the pura vida lifestyle!